The Mayor of the National District, Roberto Salcedo, The Minister of Tourism, Francisco Javier Garcia, The Minister of Environment and Natural Resources, Jaime David Fernandez Mirabal, the General Coordinator of the Clúster Turístico of Santo Domingo, Freddy Ginebra and many of the cities mayors all got together to find a good way to promote Santo Domingo as a brand. After three years of work and research Santo Domingo has its own logo. It was designed by Dominican Rafael Holguin and was inaugurated on August 10, 2011 at the Hilton Hotel.
The new promotion planned is to market Santo Domingo through many different means to make this great city, the oldest in the Americas, more attractive to tourism. This will promote Santo Domingo’s diverse culture including the music, food, sun, sea, history, arts, crafts, history and the friendly Dominican people. They want to increase the flow of tourists to the city by getting the community to participate in making tourists feel at home. They are starting educational activities called “Hosts in Santo Domingo” / “Anfitriones en Santo Domingo” to raise awareness of fair treatment to tourists and to teach the importance of tourism in the city.
When the new Coral Highway is completed next year there should be a large number of tourists coming to the city, especially the Colonial Zone. This road will cut the traveling time from Punta Cana to the city in half. It now takes a little over 4 hours to make the road trip on a good day. When the highway is complete the trip will take less than 2 hours on the road. This is a big difference when you only have a week for a vacation and want to make the most of every minute.
There is also the official song and video “Santo Domingo Es Alegría” by Pavel Nuñez.
This video is the entire recording and video of the song Santo Domingo es Alegria,la Marca Ciudad de Santo Domingo, by Pavel Nunez. He speaks about how he loves Santo Domingo in the beginning. This is a great video.
Common everyone and visit Santo Domingo, Dominican Republic. See why “Santo Domingo es Alegría”!